GFRCC Regional Festival Series
Sponsorships
Celebrating Community, Heritage, and the Outdoors
In 2026, the Great Falls Regional Chamber of Commerce will bring thousands of residents and visitors together through three signature community festivals that celebrate the natural beauty, history, and entrepreneurial spirit of our region.
Community sponsors make these events possible while gaining meaningful visibility with residents and visitors.
Support all three festivals through a bundled sponsorship or choose a single event that aligns with your mission!
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Sunday, May 3, 2026
The Herrick’s Cove Wildlife Festival connects thousands of residents and visitors with the natural beauty and ecological richness of the Great Falls region. Through guided walks, wildlife demonstrations, educational exhibits, and interactive outdoor activities, the event creates meaningful opportunities for people of all ages to explore local ecosystems and learn from conservation leaders.
Beginning in 2026, the Great Falls Regional Chamber of Commerce joins Ascutney Mountain Audubon Society, Great River Hydro, and Vermont Fish & Wildlife as co-organizers of this long-running celebration of environmental stewardship. Since 2000, the festival has attracted nature enthusiasts, families, educators, and outdoor recreation supporters from across Vermont and New Hampshire.
For sponsors, Herrick’s Cove Wildlife Festival offers a unique opportunity to align with conservation, outdoor recreation, and environmental education while gaining visibility among an engaged and environmentally conscious multigenerational audience.
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Saturday, August 1, 2026
Rockingham Old Home Days is a beloved summer tradition that celebrates the heritage, community spirit, and local pride of the Great Falls region. Set along the Connecticut River, the event draws thousands of residents and visitors for a day filled with local food vendors, artisan booths, contests, games, live entertainment, and a spectacular fireworks finale.
The festival showcases the collaborative energy of the region, bringing together local businesses, nonprofits, civic groups, and volunteers to create a welcoming gathering place for neighbors and visitors alike. New attractions—such as the Hoops Shooting Contest introduced in 2025—continue to expand the event while honoring the traditions that have made Old Home Days a community favorite for generations.
With strong attendance, active vendor participation, and extensive local promotion, Rockingham Old Home Days provides sponsors with valuable opportunities for brand visibility while supporting one of the region’s most cherished community celebrations.
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Sat. & Sun., October 17-18, 2026
The Southern Vermont Flannel Festival is the region’s premier fall celebration of Vermont culture, creativity, and craftsmanship. Each October, the colorful hills and mountains of the Connecticut River Valley welcome thousands of visitors for a vibrant weekend of artisan vendors, regional food and beverages, live music, and seasonal activities that capture the spirit of autumn in New England.
The festival highlights the work of local makers, farmers, artists, and small businesses while creating a lively marketplace that draws both local residents and visitors traveling through the region during peak foliage season. Vendor and attendee feedback consistently reflects strong foot traffic, enthusiastic crowds, and a welcoming atmosphere that keeps people returning year after year.
For sponsors, the Southern Vermont Flannel Festival offers exceptional brand exposure during one of the region’s busiest tourism periods, connecting businesses with a large and engaged audience while supporting the entrepreneurs and creative enterprises that make southern Vermont unique.
Support All Three Festivals
Headwaters Partner
$14,000
Where community momentum begins.
Named for the headwaters of our local rivers that flow into and strengthen the Connecticut River, this tier recognizes organizations and individuals driving the vitality of our region.
Benefits
Recognition as Headwaters Partner of the 2026 Festival Series
Largest logo placement on website and ALL THREE festival:
posters and schedules
event signage
Stage recognition at all three festivals
Complimentary premier booth space at all festivals
Featured business spotlight in the Chamber newsletter
Social media recognition for 12 months
Opportunity to sponsor a signature attraction at all festivals
10 complimentary tickets to the Southern Vermont Flannel Festival
Value: $15,000 individually → $14,000 bundled
Support All Three Festivals
Green Mountain Steward
$2,500
Supporting the connections and communities that define our region.
Named for the iconic Green Mountains that shape our region’s landscape and identity, this tier honors organizations and individuals helping to protect, sustain, and strengthen the vitality of our communities.
Benefits
Recognition as Green Mountain Steward of the 2026 GFRCC Festival Series
Prominent logo placement on website and ALL THREE festival:
posters and schedules
event signage
Stage recognition ALL THREE festivals
Complimentary premier booth space at ALL THREE festivals
Social media sponsorship recognition from April-October 2026
Opportunity to sponsor a signature attraction at TWO festivals (stage, kids area, or featured program)
8 Complimentary Tickets to the Southern Vermont Flannel Festival
Value: $3,000 individually → $2,500 bundled
Support All Three Festivals
Heritage Guardian
$1,250
Honoring the traditions that bring our community together.
Named for those who safeguard the traditions, history, and cultural legacy of our region, this tier honors organizations and individuals preserving our shared heritage while helping it thrive for future generations.
Benefits
Recognition as Heritage Guardian of the 2026 GFRCC Festival Series
Logo placement on website and ALL THREE festival:
posters and schedules
event signage
Stage recognition at ALL THREE festivals
Social media Heritage Guardian Sponsorship recognition from April-October 2026
Complimentary premier booth space at ALL THREE festivals
Opportunity to sponsor a signature attraction at ONE festival (stage, kids area, or featured program)
6 Complimentary Tickets to the Southern Vermont Flannel Festival
Value: $1,500 individually → $1,250 bundled
Support All Three Festivals
Community Roots Sponsor
$600
Supporting local connections and small businesses.
Named for the deep connections that ground and nourish our region, this tier celebrates organizations and individuals cultivating strong local ties, supporting community growth, and helping our neighborhoods flourish from the ground up.
Benefits
Recognition as Community Roots Sponsor of the 2026 GFRCC Festival Series
Business/Organization Name placement on website and ALL THREE festival:
posters and schedules
event signage
Stage recognition at ALL THREE festivals
Social media sponsor recognition from April-October 2026
Complimentary booth space at ALL THREE festivals
Four complimentary tickets to Southern Vermont Flannel Festival
Value: $750 individually → $600 bundled
🫶 Connecting 🫶 Community
🫶 Connecting 🫶 Community
Single Festival Sponsorship
Premier Event Sponsor
Herrick’s Cove Wildlife Festival
Sunday, 5/3
Great Blue Heron
$5000
Rockingham Old Home Day
Saturday, 8/1
Clock Tower
$5000
Southern Vermont Flannel Festival
Sat + Sun, 10/17-10/18
Buffalo Plaid
$5000
Benefits
Recognition as Premier Event Sponsor at your festival of choice
Largest logo placement on:
sponsored festival website
posters and schedules
sponsored event signage
Stage recognition at sponsored festival
Premier Sponsor recognition during sponsored festival social media campaign.
Complimentary premier booth space at sponsored festival
Opportunity to sponsor a signature attraction at sponsored festival (stage, kids area, or featured program)
10 Complimentary Tickets to the Southern Vermont Flannel Festival
Major Event Sponsor
Herrick’s Cove Wildlife Festival
Sunday, 5/3
Bald Eagle
$1000
Rockingham Old Home Day
Saturday, 8/1
Arch Bridge
$1000
Southern Vermont Flannel Festival
Sat + Sun, 10/17-10/18
Lumberjack
$1000
Benefits
Recognition as Major Event Sponsor at your festival of choice
Prominent logo placement on :
sponsored festival website
posters and schedules
event signage
Stage recognition at sponsored festival
Major Event Sponsor recognition during sponsored festival social media campaign
Complimentary booth space at sponsored festival
8 Complimentary Tickets to the Southern Vermont Flannel Festival
Event Sponsor
Herrick’s Cove Wildlife Festival
Sunday, 5/3
Otter
$500
Rockingham Old Home Day
Saturday, 8/1
Meeting House
$500
Southern Vermont Flannel Festival
Sat + Sun, 10/17-10/18
Farmer
$500
Benefits
Recognition as Event Sponsor at your festival of choice
Logo placement on:
sponsored festival website
posters and schedules
event signage
Stage recognition at sponsored festival
Event Sponsor recognition during sponsored festival campaign
Complimentary premier booth space at sponsored festival
6 Complimentary Tickets to the Southern Vermont Flannel Festival
Event Supporter
Herrick’s Cove Wildlife Festival
Sunday, 5/3
Painted Turtle
$250
Rockingham Old Home Day
Saturday, 8/1
Village Square
$250
Southern Vermont Flannel Festival
Sat + Sun, 10/17-10/18
Pumpkin Pie
$250
Benefits
Recognition as Event Supporter
Business/Organization name placement on:
sponsored festival website
Stage recognition at supported festival
Event supporter recognition throughout the supported festival campaign.
Complimentary booth space at supported festival
4 complimentary tickets to the Southern Vermont Flannel Festival
In-Kind Sponsorship: Festival Heroes
Businesses and individuals may contribute services or equipment that support festival operations. These partners are recognized as Festival Heroes.
2025 Example
Verizon Wireless of Walpole — 2025 Flannel Festival Hero Verizon provided Wi-Fi hotspot coverage throughout the festival grounds, allowing vendors to run credit card POS systems while enabling visitors to share their festival experiences on social media in real time.
Their support ensured smooth operations for vendors and enhanced the visitor experience.
At minimum, Festival Hero recognition includes:
Festival signage
Social media spotlight
Stage acknowledgement
Chamber newsletter recognition
As each in-kind contribution is unique, please contact Aimee Parnell at director@gfrcc.org to discuss participation in our Festival Heroes program.
